RESUME
Professional ​
info​​
My previous positions have provided me with the opportunity to take a deep-dive into the marketing industry, which has included working with amateur and professional sports organizations not only locally, but also abroad. My diverse background, which includes marketing, sales, event operations, customer service, equipment management, and administration, is one of my most valuable assets. It has made me a well-rounded individual and given me the ability to understand the demands of a multitude of jobs. Through these experiences, I have proven to be a key contributor in team settings and relish the opportunity to work alongside colleagues.
Skills
Photoshop​
Lightroom
Microsoft Office
HTML
Adwords
Work​
experience​
Marketing Consultant | Freelance
​2018 - Present
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Contributed in the planning and execution process of marketing projects for several organizations and businesses.
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Managed deliverable creation and photo editing for different platforms using Adobe suite.
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Assisted with website redesigns and content refurbish with focus on page SEO.
Marketing Coordinator | Sports Unlimited Inc.
​2016 - 2018
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Developed and managed the implementation of brand awareness campaigns, including outreach to target market groups of Semi-Pro Football, Gridiron Australia, and US Field Hockey Clinics.
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Created and administered the Amazon Storefronts as well as the Amazon Enhanced Brand Content for all Sports Unlimited and STRYK brand products.
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Managed the social media accounts for Facebook, Twitter, and Instagram while developing strategy, content, and tracking reports of follower reach and engagement.
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Facilitated SEO with keyword research, website content development, writing of blog posts, product and promotional
video creation, and results tracking.
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Designed creative for various projects using Adobe Photoshop including emails campaigns, on-site product recommendations, website banners, re-targeting partners, and other off-site marketing.
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Managed relations with off-site marketing firms, including email and re-targeting providers.
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Worked with different marketing services, including Steelhouse, Bronto, SEMRush, Magnetic, and Google Analytics.
Markerting Activation Coordinator | Copa America
2016
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Managed the activation of tournament sponsorship requirements including video plays, field boards, fan zone, on-field branding, locker room signage, and press conferences.
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Oversaw all partner activation on match day to ensure proper execution.
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Participated in the planning and execution of FanHQ, the official fan destination for the tournament.
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Coordinated with venue management to resolve any sponsorship conflicts and ambush marketing efforts.
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Assisted in managing teardown, storage, and load out of all partner materials from the venue after activations have concluded.
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Account Executive | Orlando City Soccer Club
2014 - 2015
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Generated over $623,000 in revenue for the inaugural MLS season.
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Ranked among the top account executives in the league and recognized with Gold Level MLS Sales Award.
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Facilitated breaking a Major League Soccer record with over 14,000 season tickets sold in an inaugural season.
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Assisted the marketing department with development, execution and evaluation of marketing campaigns.
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Planned and managed match day fan experience for crowds of 60,000
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Worked with local and national businesses to develop strategic plans for ticket usage and business packages to show a return on investment.
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Additional Experience
Regional Event Coordinator
USA Rugby | 2012-2016
National Sales Center Graduate
Major League Soccer | 2014
Membership Coordinator
Australian Rugby Union | 2011- 2012
Match Day Assistant
NSW Waratahs | 2011- 2012
Event Coordinator
Churchill Cup Rugby Tournament | 2009
Marketing & Event Operations Intern
USA Rugby | 2009
Awards
Gold Level Season Ticket Award
Major League Soccer | 2015
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Education
Florida State University
Master's Degree in Sport Management - 2013​
After a year abroad working in the sports industry, I returned to Tallahassee, FL to continue my education. After experiencing the different facets of the business, I chose to focus my graduate studies on sport marketing. I also became the Director of Rugby for the university club, acting as the senior administator and assistant coach.
Florida State University
Bachelor's Degree in Sport Management - 2011​
Following my passion for sport, I attended Florida State to study in their renowned Sport Management program. While as an undergraduate I worked with the FSU Football team for three season as an equipment manager. I also took on a leadership role with the club rugby program, becoming clubs president and team captain in 2010.